Midhun.

Midhun J Raj at his desk Ad filmsConceptsStorytelling ads
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Your brand’s creative director.

I find creative ways to solve brand problems through concepts, films, and content.

How I work
  1. Listento the brief
  2. Noticewhat others miss
  3. Thinkone simple thought
  4. Makefilms, ads, content
Selected work

Three brands. Three thoughts.

The brief, what we noticed, the thought — and what we made.

NOW PLAYINGSound off
01

Espanshe

Every launch, its own story.

The brief“Make our launches stand out.”
We noticed

Everyone shows the clothes. Nobody gives them a story.

The thought

Treat every product like a character.

We made

A story-led film for every launch, like Threadline.

Brand filmLaunch series
Arabian Gold — StoryboardSheet 01
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02

Arabian Gold & Diamonds

More than a jewellery ad.

The brief“Not just another jewellery ad.”
We noticed

Jewellery is never about the gold. It’s about who it reminds you of.

The thought

Sell the memory, not the metal.

We made

A film about a mother and child, and the love they carry after loss.

Brand filmEmotional storytelling
NOW PLAYINGSound off
03

Cauvery Ayurveda Gramam

From a hospital to a premium choice.

The brief“People see us as just a hospital.”
We noticed

People don’t want treatment. They want to feel cared for.

The thought

Make healing feel like a premium retreat.

We made

TV, theatre and a 6-part social series that feel calm, not clinical.

TVCTheatreSocial series

Brands I’ve worked with

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ഈ weekend ഞങ്ങളുടെ കൂടെ വരുന്നോ?Midhun · now ✓✓
Got a brand problem?

Let’s discuss your business.

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Midhun J Rajusually replies within a few hours
Hi Midhun, we’re launching something new…
Nice! Tell me the problem first. We’ll find the idea together.
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